6 Major Makeup Trends in 2024 You Need to Know & Try Out

Makeup definitely wasn’t anyone’s priority this past year. The chances are that you went on for weeks, if not months, without even putting mascara on, let alone trying out trends. Well, 2024 is gone, and we are all putting our faith in the year that is coming.

Still, predicting new trends isn’t easy right now. However, it is expected that vibrant colors will be used as a way of making a rebellious statement to the current situation and also to create a nostalgic look. If you think about it, this isn’t that surprising since we have spent the better part of the last year watching old TV series and movies. So, what will be the most popular makeup trends in 2024?

1. Expressive eyes


Since face masks have been an essential part of our attire, we have been forced to experiment a bit and take our beauty skills to the next level. Today, it is all about the eyes. People who love playing with colors and makeup products will absolutely love this trend.

First of all, colorful eyeliners will make a boom. White eyeliner made its debut in June 2024 when Lady Gaga and Ariana Grande wore it in their music video, and it is expected that the trend will only grow in 2024. This change of color will make a significant difference in your beauty routine. You can try out different techniques and looks, or you can simply go with the one you normally use, just opt for eyeliner in vivid color.

Furthermore, if you still haven’t mastered the skill of false eyelashes, now it is the time. As you can assume, you should always opt for a pair that will enable you to express yourself. Remember – face masks aren’t going anywhere. On the other hand, if you don’t feel comfortable wearing these, it is time to invest in colorful mascara. It is an essential makeup product that gives your lashes volume, but this year, you should go with a blue or a green one, whichever tone you prefer.

2. Stained lips


If a bold lipstick is your favorite product, then you must have been annoyed this previous year. Not only did you have to cover it with a mask, but unless you used a top-quality one, it would probably smear all over your face. This is why you should replace your favorite matte shade with a lip stain. Generally speaking, these are supposed to stay on longer, and they are less likely to transfer onto the mask. Now is the right time to test these features.

Nevertheless, the biggest downside of this product is that it can quickly dry out your lips. To prevent this from happening, you should go with a top-quality product and maybe test some other makeup trends, such as applying eye cream over your balm.

3. Natural foundation


If there is anything that 2024 taught us, it is to embrace our natural skin. Sure, this trend has been around for some time now, but let’s be realistic – it has never been more widely accepted. We all learned that the skincare routine should be our number one priority.

You should start looking for products that will provide you with that dewy, glowing complexion. The rule is – the more is less. This can be achieved with the right combination of oils, creams, and serums, and these will enhance the skin’s natural radiance and still cover all the imperfections.

4. Vibrant eyelids


We have already mentioned colorful eyeliners and mascaras, but we cannot forget about vibrant shades on your eyelids. Many people will agree that this is one of their favorite makeup trends in 2024 simply because there aren’t limits when it comes to what you can create. It is time to be creative and play with all the colors of a rainbow.

Still, we have noticed that purple is one of the most frequently used. It is a perfect balance between a bold and subtle look, and it can give a unique twist to the traditional smoky eye look we all adore. Take your time to experiment and find the right look for you.

5. Embellishments

Okay, we understand that these aren’t part of your regular makeup routine, but they are a perfect thing to use to spicy it up a bit in 2024. Remember when we said that it is all about experimenting and being rebellious? Well, this is the way to go.

The thing is that you can use these gems in any way you desire. You can apply them to your eyelids, nose, cheeks, and so on. What’s more, you also get to choose the color and shape, meaning that the sky is limit.

In addition, you can also try glittering powders. These provide you with even more opportunities simply because you get to choose between a variety of colors and shades. It means that you can easily match them with makeup for any occasion.

6. Nostalgic looks


We have already mentioned that this is going to be one of the leading trends in 2024, and we are already seeing a lot of signs of it. Firstly, there is silver and white eyeliner we have already discussed, and then, the baby blue shade is growing in popularity. Plus, people aren’t very interested in shimmers anymore, but instead, they are turning to the matte and natural looks. In a way, we are going back to the 80s and 90s, but we are adding a bit of a modern twist of our own. Our advice is to start looking for a palette that includes all the pastel shades that will momentarily transport you to the 90s era.

Wrapping up

To sum up, as you can see, we are all eager to get back to our normal routines in 2024. It is why there are different kinds of makeup trends, but it is a great thing. You can choose what you like, or on the other side, experiment and try them all out. Finally, you can always create something of your own, and the best part is that you cannot go wrong.

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