Ranking higher on Google Search Engine and improving your website’s visibility is something that everybody desires. However, a lot of people check their site’s rank on SERP checker tools like WhatsMySerp – SERP Checker and feel disappointed with their website’s poor ranking.
As per a study by Infront WebWorks, the websites shown on the first page of Google search results receive 95% of the traffic. The subsequent pages receive 5% or even less traffic.
So, you see how important it is to make your site rank high on Google results. There is no shortcut to reach the top position in search engine results. You can’t get your site to the number 1 spot overnight.
Improving your website’s ranking needs time, patience, strategy, dedication, and correct guidance. With that being said, here are some proven ways to improve your website’s Google rank.
1. SEO Optimized Content
In a survey of marketing professionals, 57% mentioned that on-page content development is a deal-breaker in SEO ranking. So, the content posted on your website should be of high quality and relevant as well.
You also need to ensure that your content is free of grammatical errors, is keyword rich, and eye-catchy. If your website has fresh, interesting, and useful information, then the website visitors will have a reason to keep coming back. Keep in mind that if users bookmark your website from a Chrome browser, then your SEO ranking will get favored.
2. Fasten your page loading speed
If the loading speed, if your website is too slow, then visitors are much likely to abandon your site while it’s still loading. Google Algorithms will recognize this, and in turn, your website ranking will get affected. 40% of visitors will abandon if your page’s loading time is more than 3 seconds.
Out of these, 80% won’t ever return to your website. So, make sure to optimize both your page loading and response time. This will encourage people to keep coming back to your site. Google, in turn, will recognize your website’s popularity and put it higher in the search results.
3. More Appearance On Other Sites
When other sites link back to your sites, Google recognizes your site and adjusts its rank accordingly. This is because backlinks to your website from high-authority domains translate to your site’s reliability and authority. This is like a voting system if you get backlinks from good quality sites then Google will understand that your site content provides important information to the user then google push up on top of their search ranking.
4. Image Optimization
Pictures and images are great for your page as these will catch the visitor’s attention. However, large images can slow down your page loading time. As mentioned earlier, slow loading time hurts your SEO ranking. So, make sure that all the images on your page are optimized properly. You need to check the file format and size of the pictures.
If they are too large, then try resizing or compressing them. This way, the images will work in your website’s favor instead of being harmful to it. Another tip is to sneak in some keywords while renaming your site’s pictures. You can use a plugin for resizing or compressing images. If you don’t optimization it the take time to load your page, if it takes a longer time then visitors bounce back from your page. So it will a bad effect on your site user experience.
5. Get Rid Of Broken Links
You need to know that both internal and external links have a huge role in your SEO ranking. Please do not ignore any broken links because that will create a bad user experience. Use a link checker to find out all the broken links on your page and fix them. Also, don’t be spammy with the Anchor Text.
Besides, if your site has high-quality links, then Google will recognize the high-authority of your site. However, if a link on your page brings a 404 error, then fix that link now.
6. Use Header Tags
Headers make your content easy to read, understand, navigable, and attractive too. Break up your content into subheads so that it becomes easier to skim through or read. Besides, header tags will make your content look a lot more appealing.
Otherwise, the content will look like a blob of text, and the visitor will get bored quickly and leave the site. As a result of this, your website’s SEO ranking will greatly suffer. Start using Headers and Sub-headers ASAP if you are not already using those for all of your blog posts and articles.
7. Optimize for Mobile
Your website needs to pass Google’s Mobile-Friendly Test because they also use the mobile version of the website for indexing and ranking. Keep in mind that more than 60% of Google searches are received from mobile devices. This is of no surprise since nowadays every other person owns a smartphone.
If your site is not optimized for mobile usage, then the user experience will be affected, which in turn will affect your Google ranking. Now google priority Mobile – Friendly sites, so it’s important to make a Mobile – Friendly website for users and google too. Also, google index a page for mobile-first. Google priority mobile-friendly sites, so we should focus on this section.
8. Improve the User Experience
If your website looks good, it is enjoyable and provides useful information, then it will enjoy more traffic. A good website means that the visitors are much more likely to stay longer and check out even more pages of your site.
The longer the visitors stay on your site, the better impression Google receives and, in turn, adjusts your ranking. So, make sure your website user interface is flawless.