6 Common Rookie Mistakes all realtors Make & How to avoid them

Patience is important in any business. That is the basis of success. For example, if you are a beginner in this, it is wrong to think that success is achieved overnight. An expert does not become money and positions, but knowledge, determination and skills. However, there is one thing you can change overnight. This refers to some classic mistakes made by all beginners, but also those who are more experienced. Things like this can significantly slow the rise of your career. Everyone who has been in this for many years knows what we are talking about, because everyone has been through this situation.

There are a lot of roles in marketing that you have to perform successfully. So, you should not mess with social networks, optimization and similar things. No matter how much you know in theory, it is more important to learn to apply that knowledge in the real world. To help you avoid beginner problems, we’ve made a list of common mistakes people make.

1. Bad or no plan


Strategic plans are essential in any business. Otherwise, you will not have the ability to predict, which means that you do not have complete control over your business. Either way, the last thing you want is to invest effort and time, and you don’t get any of it. Of course, improvisation is always possible. However, don’t let circumstances manipulate you and make a hasty decision. Although it is difficult to resist some tempting offers, do your best to do so. This is especially important if you have recently started this business and do not yet have a sufficiently developed business.

So before you start making decisions, think about why you are doing it. So you will decide on the business strategy that suits you best and that brings you the most money. For example, a single, multi-family, or vacation destination may be a great business opportunity for you. Each choice can bring you different results, and that will depend on your plan and your resources. So don’t be guided by market actions but by your strategy.

2. Inappropriate website

As a result, you get bad online presentation. This way you will not succeed in your intentions, which means that you will not be able to cooperate with clients. No matter what customers you currently have, you constantly need new ones and that is why a website can help and help you a lot in that. However, an attractive design and a functional website will attract a large number of potential customers. When we talk about functionality we mean the adaptability of a website to mobile devices and others. Otherwise, you can lose a large number of people from the customer base. For example, most of them will only leave your website if it is not optimized for smartphones and tablets.

However, it must be equally optimized for search engines. In that case, you need to know a little more about the CEO to help you get your website as well-received in the search engine as possible. If not optimized it may end up in a bad position and will not be found. The point is to focus on keyword content and metadata. An easier way is to hire an expert to do it for you.

3. Poor customer access


It is a great success to find clients, because it takes time, effort and knowledge. This refers to the process of gaining their trust, followed by an even more demanding job. Therefore, potential clients need to be nurtured in order to make a connection with them. This is where you can make mistakes or significantly improve your business ventures. It all depends on how you manage those potential customers. This is a crucial moment in your relationship, because they are the most important for the long-term development of your business. So don’t let customer time be at the bottom of your priority list. Set aside as much time as you need to organize and track potential clients.

It would not be bad to have a daily to-do list with you. In this way, you will recognize the content that interests your customers, you will be easier to categorize them, you will have a better interaction with them, you will have better content on social networks, etc. Our advice is to write more thankful to the people who send you the message.

4. Insufficient research

It is bad to think that these things are obvious. You may have experience with closing deals this way, but business will not always go smoothly. And that’s why you must always be ready, and research gives you security. It is very good for your business to use all possible resources and establish good communication with experts who can be of help to you.

5. Ignoring brand awareness


It is very important that you learn to sell yourself as a real estate expert. You will succeed if you define your brand correctly. You will only do this well if you can differentiate yourself from the competition. So, when you decide on the aspect of real estate that interests you the most, focus on that niche. Once you understand what your specialty is, it will be easier for you to become an expert in it. Your expertise is reflected in your ability to master the statistics and analysis of the local market, your professional history and strategy for success. It is wrong to ignore a brand, because it is a very complex thing. Remember that nothing brings you money like good internet marketing, and for you have to have a brand built. If you don’t want to pay attention to branding, you should think of owning a franchise from companies like RE/MAX INTEGRA who offer that possibility.

6. Bad email marketing


Today, it is not possible to do a good job if you do not have well-developed marketing via e-mail. One example of such marketing is sending sporadic emails to some of your leads. Keep in mind that this is one of the best methods of gathering leads. In doing so you will need a little time to set up and bring your brand and value proposition right to buyers and sellers. Take your email campaign to the next level by optimizing it.


If you need additional advice, it is always good to seek help from more experienced colleagues. There are plenty of experienced lenders, appraisers and inspectors out there to help you. Of course, there are many other sources with useful information such as books, seminars, etc. Starting a business may be a little daunting at first, but success is possible if you believe in it. As long as you do the right things, you can be confident in yourself

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