YOUTUBE VIDEO PROMOTION: A CHECKLIST FOR PROMOTION
Everything you need to know about video promotion on YouTube in one article.
All the effective internal and external optimization techniques that successful video channels use.
If you need to promote your video or channel, you’re in the right place.
Let’s understand why in today’s world to create and promote video content.
Online videos are becoming increasingly popular, sometimes even indispensable tools for attracting customers, so we decided to detail how to properly promote videos on YouTube.
Let’s break down the work plan into stages and go through each stage step by step in detail.
SEARCH TERMS (KEYS) FOR VIDEOS
Search terms for videos are different from regular search terms.
Most search queries that come from YouTube are not from search.
But you need to optimize your channel and videos for organic search and for YouTube.
Let’s say the search query “life insurance” gets about 100,000 traffic a month on Google, but only 50 on YouTube.
If you have your own channel, you’ve probably uploaded videos to it. Perhaps you still want to promote it. Of course, if you have videos, but there is no return from them, you need to reconsider your content. And so that the channel doesn’t seem empty, you can buy special services. For example, to get views, subscribers, and likes on YouTube, you can use https://lowcostsmm.com. There are also comments, bots, dislikes and sharers. You can also use it to promote Instagram if you have your own account on this social network.
The numbers for “cute cats” are much higher on YouTube than on Google.
Let’s take a look at my 5 favorite tools for gathering search queries.
1.1. YOUTUBE PROMPTS
Try different variations with two, three or more keys.
1.2. TUBEBUDDY APP.
Install this free app for Google Chrome and check your competitors’ keys.
Once installed, log in to Tubebuddy.
Then select the videos you’re interested in and click tags.
You’ll get the keywords that the video in question is optimized for, as well as the positions in YouTube search marked in green.
If you see a poorly optimized video in your search engine, you have a good chance to move it from there.
1.3. USE AHREFS
- Ahrefs has rolled out a module for analyzing search key frequency.
- The results data is, of course, inaccurate.
- No one has accurate ones, unfortunately.
- But for lack of a better one, it’s a good alternative.
- Go into Keywords explorer, put in your key, select your region, and search YouTube.
Ahrefs will roll out a lot of keyword results.
Choose the appropriate filter in the menu on the right, I, for example, chose “All keyword ideas”.
Then manually check YouTube for the results and user intentions.
1.4. USE KEYWORDTOOL.IO
A handy conditionally free tool for keyword research for Google, Bing, Amazon, App store and YouTube.
In the free version you can pick up a list of keys, other parameters are paid (traffic, cost per click and the level of competition in Adwords).
The service also has filters by language, country and the ability to add minus-words.
1.5. YOUTUBE STATISTICS.
The best part for dessert!
If you already have active participants on your channel, analytics shows you the best keys by which you are already ranked.
- To do this, I open up YouTube Creator Studio.
- I go to the Analytics section.
- You may have it in Russian, I have it in English, it is more convenient for me.
- Click “SEE MORE” or “See more.
- Choose “Traffic source” and “YouTube search”.
- We study the existing queries, which you are already ranked by.
- Check your positions on them, if you’re not in first place with your video, create more content on those keywords.
- Unlike Google, there is no keyword cannibalization for one channel on YouTube.
- That is, you can create an unlimited number of videos on one topic and rank them all.
- As you can see, I have the second and fifth positions for the query “site promotion”.
- Accordingly, you still need to make videos to be first!
CREATING A BETTER VIDEO
If you want to make it to the top, you need to make a great video!
What does that mean?
A great video should be interesting, engaging, and useful.
Then it will increase the number of regular subscribers.
It’s also important not to forget about metrics and analyze:
- session time;
- viewing time;
- audience retention;
- viewer engagement;
- CTR (clickability).
Keep these metrics in mind, create videos for your audience.
Let’s break down these metrics.
2.1. TOTAL VIEWING TIME.
The number 1 factor in YouTube is user retention.
The more time a user spends on YouTube, the more the system earns.
If your video helps retain the user, then it ranks better.
To see how long your videos are keeping viewers, go to Analytics – Overview.
In my example, you can see that our videos show retention between 5 minutes and 14 minutes.
How do you optimize your videos for total viewing time?
First, create a long video.
Let’s say you created 2 videos: video A is 12 minutes, video B is 4 minutes.
The average video viewing rate is 40%, so video A is watched 3 times longer.
The obvious fact is, long content ranks better for competitive keywords!
2.2. AUDIENCE RETENTION
Audience retention is one of the most important ranking factors in Google.
It’s the percentage of views of your video.
Obviously, the more your video is watched, the better it is for ranking.
How do you optimize your content for audience retention?
2.2.1. FOCUS ON THE FIRST 15 SECONDS
The impact of the first 15 seconds makes a huge difference.
YouTube recommends focusing on that time frame.
It’s the first 15 seconds that tell you if your video will be interesting.
In that time frame, you have to get your audience hooked.
2.2.2. CHECK PEAK VIEWS
Take a few minutes to check the peak and decline rates of your video views.
To check, select the video of interest, go into Analytics – Overview, and go down a little bit on the screen.
2.2.3. VIEW SESSION TIME
View session time shows how long users spend on YouTube after watching your video.
It’s also a ranking factor that increases the amount of time users spend on YouTube.
In other words, YouTube rewards video channels that keep audiences on their resource.
Unfortunately, it’s impossible to measure this statistic, we can’t view the further path of users.
So how do you optimize for this ranking factor?
First, create a playlist (playlists).
He delays users on your channel, respectively, the session time figures are higher.
Give playlists competent names, include keys with long tails in them, then they will rank your channel better.
Secondly, create links at the end of your video:
- to your channel;
- to another interesting video;
- subscribe to your channel.
This will keep the audience on your channel.
2.2.4. INVOLVING USERS
YouTube doesn’t want users to passively watch your videos.
Viewer engagement is important.
How many likes, comments, additions your video to the playlist were made – all of this makes a huge difference.
The more such actions performed, the more positive signals for ranking.
126.96.36.199. ASK FOR COMMENTS
People are lazy by nature, they don’t like to waste their time and be active.
Ask them to do it!
Put a call to action in your content!
188.8.131.52. RESPOND TO COMMENTS
Respond to all comments on your video.
Responding to comments provokes more comments.
More comments = more positive ranking factors.
Now you’ve optimized your videos for search queries, move on to the next steps of optimization.
In addition to optimizing for YouTube, you need to optimize your videos for search engines.
You should use a keyword and a call to view in the Title – all this increases CTR (clickability).
Assemble the text of the title.
The skill of picking up the title should build on the following steps:
- Assemble a semantic core for the video. If you need help, use the previous tips. Your task is to determine the most traffic target query.
- Choose the highest-frequency keyword in terms of YouTube. You can check the frequency of the keyword with utilities such as Keywordtool.io or VIDIQ.
- This key should be at the beginning of your Title! The first 55 characters should match your HF key. Then, gather search terms for that clue. To do this, we can use either the search box or the KeyWordTool.io utility.
- Combine the most trafficked phrases in the title. Use commas, colons and the vertical slash for semantic separation to build the phrase.
Remember the limits.
I really want to cram in more keywords – really, YouTube politely says you can cram in 100 characters!
But there are certain restrictions.
First, the length of the description must obey a simple rule: the first 40 characters should describe what the actual video.
And here’s why:
- YouTube’s initial output shows the first 40 characters.
- So if your title is long enough, the viewer will probably only see an abbreviated portion of it.
- The same goes for clips that appear in the Next section.
- So you should choose the first 40 characters so that it reads as a whole (and preferably ends on the fortieth character).
Optimal header length
According to VidIQ statistics, the optimal header length is considered to be 60 characters. This comes from the limit length of the Title tag for SEO.
In search, your title will get eaten up and the snippet will look unattractive.
From the title recommendations:
- High-frequency video query ahead.
- The rest of the clues from the cues in the natural sentence
- At the 40th character, the meaning of the video should already be clear
- The average length of the headline is not more than 60 characters.
Write more than 200 words in the description, it helps YouTube understand your video deeper and rank it for long keywords.
Making a viral video that will get you millions of views is possible, but already very difficult.
300 hours of videos are being uploaded every minute.
With so many videos, it’s important for the search engine to be properly optimized, otherwise the content won’t get into searches and few subscribers will see it.
Follow our recommendations for white video promotion:
- Keyword search, analyze metrics.
- Make a great video for the selected keywords.
- Perform internal video optimization.
- Raise the authority of the video channel.
- Promote your video with links.
- Take this work as seriously as promoting your site.
Write in the comments how you promote your video.
Ask questions, and we’ll answer them.