6 Elements Of Excellent Product Video

Product videos are content that is necessary to form the image of any brand, position the product, find direct contact with your own target audience and, of course, increase sales, which is the main goal of any advertising campaign. Let’s take a closer look at the benefits and features of an animated product video here so that you can see for yourself that such content is an integral part of a successful marketing strategy.

What is a Product Video?

A product video is an important marketing tool that B2B and B2C companies use with equal effectiveness. High-quality video material attracts attention and allows customers to imagine what the product looks like in reality, what functionality it has, how it works, and what problems the buyer can solve with its help.

The video presents the offer to the target audience from a profitable side even before studying its description and technical characteristics. With the help of a professional video, you can create and expand your own community, unite the audience with the values of your product, introduce new offers to customers and actively promote them in this group.

Types of product videos


Product videos are a great way to showcase your product. They can help you get a better understanding of the advantages and what makes it unique.

There are various types of product videos, ranging from informational and educational videos to reviews.

  • An informational video might provide an overview of the product, its features, or its benefits.
  • Educational videos can cover topics such as tips and tricks about using the product.
  • Demonstration videos provide a visual representation of your product from every side, while tutorial videos can provide step-by-step guidance on how to use it.
  • User reviews videos can be very helpful in evaluating how good the product is. Reading reviews from existing customers can give you understanding if you really need it.

Videos can be an invaluable resource in helping you make an informed decision about choosing the right product.

Components of Product Video

A successful product video must have several important components to achieve the desired result. The clip should tell a compelling story, highlight the benefits of your offer, and explain how it can help solve a customer’s problem. Let’s discuss in more detail product demo video elements.

Clear Message


When shooting a clip about something that you are going to sell, keep in mind that its duration is limited. Even though users love to watch clips, the video should not be too long. Otherwise, there is a risk that the user will not watch it to the end and miss your main idea. The maximum duration of a clip should not exceed 1-2 minutes. Each product is created for a specific purpose. The main product video element is a clear message explaining this purpose.

Focus on the Problem

The best way to advertise something is to directly show how it will solve a customer’s problem. For example, an ad for a washing machine shows the internal structure and describes its properties. In addition, you can add information that the machine helps to get rid of allergens. Even those viewers who are not allergic to house dust will believe that they also have this problem. How to solve it? Of course, with the help of this device.

Explain the Key Feature

Each offer has key features and benefits that you should definitely describe in your video. Think about which features make your product different from others. Why should the client take advantage of your offer, refusing analogs?

Provide Information and Value


Product videos are the perfect opportunity to showcase your offer. Looking through them, potential buyers should familiarize themselves with the characteristics of the product in detail, evaluate it in action, and get a real idea of its appearance.

Good video greatly facilitates the process of making a final purchase decision and increases customers’ loyalty and trust in the brand. When placing an order, the client will already clearly understand what he will receive in the end and will not doubt it.

Find an Original Solution

Not all products are interesting, but that doesn’t mean you can’t come up with an interesting clip that a customer will want to watch to the end. It is at the end of the video that before you make a call to action, you must offer a solution to the audience’s problem. Finding an original solution is a very important product video component. You need to prove that it is thanks to you the client’s life will change for the better.

Call to Action


Call to action (CTA) is a marketing method that means the desire to buy something immediately after or while watching a video. For example, in food advertising, marketers try to show products as profitably as possible, in close-ups with additional accents. This causes hunger in a person, which may send him to the store. Showing the dire consequences of not flossing regularly can provoke an unplanned trip to the pharmacy before bed. To enhance the effect of a Call To Action, the syndrome of lost profits is often used. For example, a promotion with an expiration date or a limited number of goods. A CTA works really well if clients can buy your product online.


Even having a very good idea, it is easy to spoil it with a bad implementation. Therefore, considering all the details of shooting is no less important than thinking through the very essence of the product video.

Think about the best way to present your idea. Perhaps the video should not be filmed on camera but created using various computer graphic tools. It can be 2D or 3D, motion video production, or other types of animation. If you are shooting a live-action video, then take care of the locations, scenery, actors, and the full list of all those aspects that will lead you to a great result.

Without enough experience in the field, there is a high risk of missing something when shooting any video. But by turning to the experts, you can be sure of achieving your marketing goals. Specialists will do everything possible to make an effective product video for your company.

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