E-commerce Australia: A Research on the Australian Market


Australia can be known for many things like kangaroos, well being or famous actresses like Nicole Kid man or actors like Hugh Jack man or the fact that Gina Hartline, who is the richest person in Australia, makes 1 million dollars every half hour. But our point of view is no longer put on the e-commerce market that has flourished in the country. Australia could be called the place to jump into the e-commerce market. But before saying that here is everything former Premier Bob Hawks setting a world scullery record 2.5 pints of beer in 11 seconds. Hawks says that this experience was the main reason for his success in politics.

Australian market in brief
Australia has the 12th largest economy in the world. It is one of the richest countries in the world, considering the economy, education, political rights, etc. It has a 2nd place in the overall human development index. The cities of Australia like Melbourne will run the 1st and subsequent in the list of most livable cities in the annual evaluation of The Economist.

The 94 percent of the population has access to the internet which creates a workable environment for the internet-oriented sectors. The 79 percent of this community is online on a daily basis too. E-commerce website sales reached $ 37.1 billion in 2013. Every age group has made online purchases and the 73% of users who belong to the 35-44 age group is at the helm. Back to the top 3 Categories of Online Shopping are Travel and Accommodation, Music / CD / DVD and Clothing / Jewelry. The most common types of payment are credit cards and PayPal. The purchases made mostly on Australian websites, but there is also a significant share of foreign sites in the e-commerce market. As well,

The fact that Australia was not entering a depression in the 2008 financial crisis and the strength of the Australian dollar creates a very safe economy-wise environment. People in Australia are also very integrated with social media. Their buying decisions usually source social media research they do initially. If a business needs to succeed in this environment, some requirements are good quality of service, social media integration and navigation operation. The younger generation of customers is not focused on the local brands are the oldest and this generation can also be loyal customers of new overseas companies.

E-commerce Australia

Great Online Retailers in Australia

BIG mydeal has over 17,000 employees throughout Australia. The mission of the company is to offer the best quality at the best price. They offer the lowest price everyday in Australia. If the customer finds an identical product in terms of brand, model number, weight of the same style the company guarantees to match their price on the spot. mydeal offers  your kids been asking you for a brand new bed, or have they simply outgrown their old one? If so, it’s time to level up with our fun kids beds, available in a wide range designed to integrate seamlessly with any setup. We have affordable products that come in a wide array of designs, be it contemporary, classic or downright crazy.

Bookplate is a 100% Australian owned and operated company. The company was ranked in Australia’s Top 20 online retailers 2012. They are creating an alternative to retail giants like Amazon and also happy to give back to Australia through taxes, job offers or charity. Their charity campaigns are socially oriented. Projects organized by Booktopia and Cathy Freeman Foundation is a motivational project founded. Students who improve themselves 6 months, receive a book pack of Booktopia. South West of Sydney, a project is supporting vulnerable families by providing them with homework books to teach their preschool children. They provide families with a brief demonstration on how to teach their children the letters and how to help them engage more with books in the libraries. The company was listed in the BRW Fast 100 in 2009, 2010, 2011 and 2012 as one of the fastest growing companies in Australia.

Exclusive brands

Exclusive Brands is one of Australia’s leading private online shopping clubs. The company sells over 800 brands of fashion and lifestyle products with up to 70 percent off. They provide the brands products themselves. To shop online with exclusive brands the customer must register to the system. Membership requires an invitation but it’s free.

Catch Of The Day
Fish of the day is an online daily deal site. It provides the product in unknown quantity among the brands themselves. Products may be supplied from excess inventory of each brand. Fish of the day changes every day and the dynamic movement increases sales. The 24 hour sales policy also protects the product’s position in the normal retail market. The attractive side of the site comes from its mystery. Nobody knows what can be the next product, the quantities are limited, If a person must act quickly and the prices are the best for the elements.

Direct trafficking

Deals directly is one of the best online store in Australia. The company offers 10,000 brands in a wide range of 23 categories with discounted prices. Delivery services are 7 days a week with traceable delivery partners like Australia Post and Allied Express. They offer payment methods such as PayPal, BPAY, Visa, MasterCard and Checkout Visa.

Dick Smith

Dick Smith is a leading consumer electronics retailer with 386 stores across Australia and New Zealand. It operates in multi-channel online stores, mobile stores, mobile apps, and click-and-collect. Dick Smith sponsors the Melbourne stars, tennis tournaments such as the Hopman Cup, The World Tennis Challenge, The Brisbane International and The International Apia in various locations in Australia. The company also sponsors the National Rugby League, Auckland Nines and is a sponsor sponsor of the AFL and Richmond club.

E-commerce Australia

Get Direct wines

The company has over 30 years of retail experience in the Australian wine industry and is located in Melbourne. The company specializes in end-of-life products such as end-of-tank wines, super premium Australian wines like Penfolds Grange, Henschke, Marie MT. The 80% activity takes place online. The company’s tasting room is located in Richmond, and they have contacts all over the major wine regions of Australia.

The Good Guys

The Good Guys is one of the leading retailers of consumer appliances in Australia, operational since 1952 when the brand was Mighty Muirs. In 1998 the retailer renamed himself The Good Guys. The company delivers quality e-book at competitive prices. Since 1952 the company has grown to 98 stores across Australia.

Harvey Norman

This site was chosen as the best in e commerce for the digital consumer experience index in 2013. The site allows users to compare products but also design variations in one place. Payment options are well represented and well-segmented online shopping to buy in a store. And the extraction process is easy to complete.

Last words
Australians are very active online and are interested in learning more about the product and playing online games like jerkface and they buy. Australia itself has the highest standards in the world in every subject. To enter the e-commerce sector in Australia, one must have a fast and good shipping system. Another important issue is to serve a high quality, because Australians will not put up with less quality. Make sure to create the right content, create a fast shipping system, give good prices and never return on quality. Having Australian staff and contributing to Australia can also be a positive factor in being recognized in the industry. After crossing the major online retailers, it is possible to see that they defend their Australian identity and with pride, they contribute by paying their taxes. So if you are in the area of ​​another country make sure you evaluate what they like.

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